Top 5 Beauty Retail Apps in South America Q3 2023

In Q3 2023, the beauty retail sector in South America saw notable activity among the top 5 apps, with varying trends in downloads and active users.

O Boticário demonstrated significant fluctuation in weekly downloads, starting strong with approximately 224K in early July, and then showing a general decline to around 105K by mid-September. However, it rebounded to 163K in the last week of September. Active users also varied, beginning at nearly 2M at the end of June, peaking at about 3.6M in mid-August, and ending the quarter around 2.3M.

Natura (Oficial) maintained a relatively steady download rate, averaging around 100K weekly, with slight peaks such as 114K in mid-September. Active users saw a gradual increase from approximately 565K in late June to 614K by mid-September, before slightly declining to 582K at the end of the quarter.

Beleza na Web - Cosméticos experienced modest weekly downloads, hovering around 50K. Active users showed a slight downward trend from around 264K in late June to 231K by the end of September.

Época Cosméticos: Loja Online saw weekly downloads ranging from approximately 33K to 41K, with a notable peak at 38K in early September. Active users started at around 191K at the end of June, gradually decreasing to 161K by the end of the quarter.

Representante Eudora showed variable download numbers, peaking at 63K in mid-July before declining to around 22K by the end of September. Active users remained relatively stable, starting at 199K in late June and ending at 205K in late September.

For more detailed insights and data, visit Sensor Tower.